Entering leads is the most time-consuming part of CRM. Very often executives are selecting about entering leads. To save time, they only enter leads which they feel are important. This can create a problem when you generate reports and analyse data. This also leads to discrepancies in leads reported by marketing sites and data in your CRM.
With Accounts ERP, you can automate data capturing and response from popular portals like Just Dial, Sulekha and Urban Pro. When any prospective customer enquires about your product or service, these portals send you an email alert. CRM automatically reads this email and enter the lead in your CRM database. This saves you data-entry time and ensures that you are able to track each and every lead. It also sends and automatic response to the prospective customer through SMS and Email with details of your product or service.
Automate data capturing and response from contact form of your web-site and any third-party software. We provide API (Application Program Interface) which can be used for sending details of any inquiry to our CRM. When any prospective customer enquires about your product or service, your application can call our API, which creates the lead in your CRM database. This saves you data-entry time, avoids duplication and ensures that you are able to track each and every lead. It also sends and automatic response to the prospective customer through SMS and Email with details of your product or service.
Automated SMS / Email response
You can configure the CRM to send automated response through SMS & Email, whenever a lead is entered manually or captured through Lead Integration / API. These responses can contain link to your web-site, product brochure etc. The customer receives information within minutes of making an inquiry, which creates a professional image. It also saves a lot of time as the prospect is already aware of your company, product and services when you or your representative calls the customer, and helps you have a more meaningful and focused dialog.
REAL-TIME CLIENT BASED EXPERIENCE:
One of our clients was facing the problem of very long sales cycle. Whenever he contacted a new prospect, they would ask him for details of product and company. He had to wait for a few days after mailing it. Many clients had asked for more time to go though his mail. Many of them lost interest after a few-days.
Like they say, you need to strike when the iron is hot. After switching to Accounts ERP, his clients received automated SMS and Email alerts whenever they inquired about his products on his website, Just Dial, Sulekha etc. When he called them, the client was already aware about his company, products and services, so he was quickly able to fix an appointment and close the deal.
The client was able to create a professional image on his customers and close orders in matter of days instead of weeks. His sales went-up and profits increased.
If you want to increase your sales by reducing sales-cycle, come over for a cup of coffee, and we will tell you how. Call us now.